Replay | Future of Social & Marketing Forum

FUTURE OF SOCIAL & MARKETING - 2024

REPLAY OF THE 2024 EDITION

08:20 am - 08:40 am

The future of social networks: evolution of platforms, content and communities

Mathias Desroches

08:40 am - 08:50 am

A look back at Paris 2024: 5 years of preparation for 2 x 15 days of publications on social networks

Philippe Goavec

Ancien Responsable communication digitale

08:50 am - 09:00 am

[Hubspot] Smart content, co-pilots, agents: When AI acceleration rhymes with marketing model transformation

Virginie Le Lièvre

Head of Brand & Marketing

09:00 am - 09:15 am

[Dentsu x DoubleVerify] Combining protection (Brand Safety & Suitability) and media performance on social platforms

Enterprise Sales Director

Consultant Paid - Social Media

09:15 am - 09:25 am

[PlayPlay] Why produce your video content internally in 2025?

Mélissa François

Global Head of Content & Comms

11:05 am - 11:15 am

[Netino by Concentrix] Reconciling customer relations and engagement

Directeur Général

11:15 am - 11:30 am

[Pernod Ricard] How AI can boost creativity in Marketing

Global Marketing Performance Director

01:00 pm - 01:15 pm

[air up] How can you align your creative strategy with your business objectives?

Margod de Montfort

Country Manager France

01:15 pm - 01:30 pm

[Culture et Formation x Katall] Creating content that converts: TikTok's recipe for high-impact campaigns

Maxime Smolinski

Directeur des Opérations

Culture & Formation

Social Media Manager

01:30 pm - 01:45 pm

AI and Marketing: generative AI to boost performance at Feu Vert and Edenred - deployment of AdCreative by Résonéo

Jean-Guillaume Loubet

Strategic Account Director

Président de l'Agence

01:45 pm - 01:55 pm

X-Power Innovation

Senior Sales Manager

01:55 pm - 02:10 pm

After its rebranding, Deezer relies on YouTube to boost its profile

Meryem El Moufti

Senior Media & Acquisition Manager

Karine Haucolas

Industry Manager Entertainment

02:10 pm - 02:25 pm

[PMU] New communications territory and new advertising campaign: what impact on image and business?

Sophie Andreani

Responsable Publicité

02:25 pm - 02:35 pm

[Ravineo] The future of media reporting is here (also using AI!)

02:35 pm - 02:50 pm

[Pierre Fabre] Creator economy: the keys to a successful influencer strategy

Anne-Sophie Bourjac

Global Influence Lead

02:50 pm - 03:00 pm

[ZEPRESENTERS] A simpler way to tell the story of complex projects

Sébastien Bernard

03:00 pm - 03:20 pm

Generative AI and autonomous agents: reinventing content production

Emmanuel Vivier

Co-fondateur et Directeur Conseil

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