Replay | FUTURE OF SOCIAL & MARKETING FORUM

FUTURE OF SOCIAL & MARKETING - 2024

REPLAY OF THE 2023 EDITION

08:30 am - 08:35 am

Welcome Speech

08:35 am - 09:00 am

[Opening Keynote] Horizon 2024: Deciphering new trends on social networks

Mathias Desroches

09:00 am - 09:10 am

How Millennials & Gen Z are driving influencer marketing in France

Bénédicte Amiot

Global Client Partner

09:10 am - 09:20 am

Combining creativity and productivity in the iA era

Vincent Druguet

Wunderman Thompson

09:40 am - 10:10 am

[10h40 - 11h10 ] How to control your boosting and influencer marketing budgets

Professional Services Consultant

10:30 am - 10:45 am

Generative AI and Digital Marketing: How to Scale and Perform

Cédric Derozier

Jean-Guillaume Loubet

Head of Business Strategy

10:45 am - 11:00 am

L'Oréal case : Building a sustainable long-term strategy

Co-fondatrice & COO

L'Oréal Groupe

Global Media Director

11:00 am - 11:15 am

Have you already missed the TikTok turn in 2023?

Maxime Smolinski

Operation Manager

Responsable Acquisition B2C

11:15 am - 11:30 am

How can Generative AI help to Improve and Optimise Content Creation?

Baptiste Roynette

Head of brand & media - Directeur de la marque

12:45 pm - 01:05 pm

[Opening Keynote] A playground for digital marketing innovation

01:05 pm - 01:20 pm

Future of social and advertising media.

Adrien Labastire

01:20 pm - 01:35 pm

How is the Creator Economy changing content consumption? What role does MYM play for Creators?

Gauthier Lapeyronnie

Chief Operating Officer

01:35 pm - 01:45 pm

Born Social

Directeur des Etudes

01:45 pm - 02:00 pm

Evolution of the social media video format

Samya Ihammouine

Head of Social media & marketing influence

02:30 pm - 02:45 pm

Influencers and brands: the keys to successful strategic collaboration!

02:45 pm - 03:00 pm

Decoding the Impact and Stakes of the June 2023 Influencer Law through Parliamentary Insight

Stéphane Vojetta

Assemblée Nationale

Ré-élu député de la 5ème circonscription des Français de l'Étranger

03:00 pm - 03:10 pm

Influence in the age of AI

Influenceuse générée par une IA

Créateur du projet Anne Kerdi

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