MATIN8:35 AM - 9:00 AMOPENING KEYNOTECreativity and AI in the spotlight at Cannes Lions 2024MDMathias DesrochesHUB InstituteTrends AnalystAdd to my agenda
MATIN9:00 AM - 9:15 AM[Hubspot] Generative AI: how to boost content creation and deploy large-scale campaigns in record timeAdd to my agenda
MATIN9:30 AM - 9:45 AMHow can you predict the effectiveness of your campaigns in a multi-factor environment? Add to my agenda
MATIN9:45 AM - 10:00 AMRedirecting and reinventing the skills of your teams in the age of generative AIAdd to my agenda
APRÈS-MIDI1:15 PM - 1:30 PMHow can the multiplicity of contact points be used to encourage the collection of customer data while respecting privacy? Add to my agenda
APRÈS-MIDI1:30 PM - 1:45 PMThird-party cookies: what are the alternatives for an effective end in 2025?Add to my agenda
APRÈS-MIDI1:45 PM - 2:00 PMSocial networks: how can you unite people around your brand values in the face of expectations for hyper-personalised interaction?Add to my agenda
APRÈS-MIDI2:30 PM - 2:45 PMWith the advent of AI, what new safeguards are needed to prevent fraud? Add to my agenda
APRÈS-MIDI2:45 PM - 3:00 PMFaced with an explosion of interactions and channels, the right principles for ensuring brand safety Add to my agenda
APRÈS-MIDI3:00 PM - 3:15 PMCreator economy: the keys to implementing an effective influencer strategyAdd to my agenda
APRÈS-MIDI3:30 PM - 3:45 PMCustomer-brand: how can you create a genuine two-way relationship and turn your consumers into ambassadors?Add to my agenda
APRÈS-MIDI4:15 PM - 4:30 PMClosing keynoteEVEmmanuel VivierHUB InstituteCo-fondateur et Directeur ConseilAdd to my agenda
