Name: FUTURE OF SOCIAL & MARKETING - 2024
Start: 2024-11-28T09:00:00+01:00
End: 2024-11-28T19:00:00+01:00
Location: HUBLOFT

MATIN

8:15 AM - 8:20 AM

Welcome speech

Leen Khalifeh

HUB Institute

Event & Brand Content Project Manager

MATIN

8:20 AM - 8:40 AM

OPENING KEYNOTE

The future of social networks: evolution of platforms, content and communities

Mathias Desroches

HUB Institute

Trends Analyst

MATIN

8:40 AM - 8:50 AM

A look back at Paris 2024: 5 years of preparation for 2 x 15 days of publications on social networks

This summer the Paris 2024 Games were also being shared on social networks. 2.5 billion views, an ecosystem that doubled to 8.6 million subscribers. Philippe Goavec, former head of digital communications at Paris 2024, tells you all about it and deciphers their game plan!

Philippe Goavec

Paris 2024

Ancien Responsable communication digitale

MATIN

8:50 AM - 9:00 AM

[Hubspot] Smart content, co-pilots, agents: When AI acceleration rhymes with marketing model transformation

Today, AI works WITH you, to accelerate by automating, and thus make your marketing organizations more productive. Tomorrow, we'll already be talking about transformation, in a world where AI works FOR you. Or when the impossible becomes possible, through concrete technological realities.

VLL

Virginie Le Lièvre

HubSpot France

Head of Brand & Marketing

MATIN

9:00 AM - 9:15 AM

[Dentsu x DoubleVerify] Combining protection (Brand Safety & Suitability) and media performance on social platforms

How to use visibility measurement and brand suitability data to optimize campaigns on social networks. Ensure distribution in the right contexts for effective brand protection, choose the right formats and optimization strategies on each social platform.

Adrien Dalmaou

DoubleVerify

Enterprise Sales Director

Rudy Dib

Dentsu

Consultant Paid - Social Media

MATIN

9:15 AM - 9:25 AM

[PlayPlay] Why produce your video content internally in 2025?

86% of consumers expect more video from the brands they support. This means that companies need to produce more video content, on a regular basis and of high quality. What if the solution was to produce your videos in-house? In the space of 3 years, the proportion of companies that have brought their content production in-house has risen by 44%. Why is this so? What are the reasons why companies will be doing without their video agencies in 2025?

Mélissa François

PlayPlay

Global Head of Content & Comms

10:00 AM - 10:30 AM

Back Market x The Source: How to improve ROI through creative diversity (spoiler alert: thanks to 600 assets & creative tracks)

During this Masterclass, The Source will present a unique methodology that works across sectors to help you increase your ROAs on Meta & TikTok. Shine, Meetic, Getaround, Back Market & TheFork are already convinced.

Maximize your social network advertising strategies with AI: Automating optimization

This masterclass will offer a practical demonstration of the use of AI in social network advertising, focusing on concrete benefits for campaign performance. We'll explore how AI can automate complex optimization scenarios to maximize advertising effectiveness and achieve brand objectives, at scale. Through concrete use cases, we'll see how to apply AI to transform advertising strategies and...

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MATIN

11:05 AM - 11:15 AM

[Netino by Concentrix] Reconciling customer relations and engagement

Let's explore how to reconcile customer relations with authentic engagement on social networks, by combining technological innovation and personalized interactions.

Hervé Rigault

Netino

Directeur Général

MATIN

11:15 AM - 11:25 AM

[Pernod Ricard] How AI can boost creativity in Marketing

AI and machine learning enable Pernod Ricard to boost the creativity of its marketing teams by optimizing campaigns through the analysis of varied data. By developing its in-house technologies, Pernod Ricard enables its teams to make strategic and tactical decisions that maximize the impact of marketing actions.

Antoine Genot

Pernod Ricard

Global Marketing Performance Director

11:30 AM - 1:00 PM

LUNCH

[12:30 - 2:00] Networking Lunch

Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Joanna to schedule your meetings with your peers and/or event partners.

APRÈS-MIDI

1:00 PM - 1:15 PM

[air up] How can you align your creative strategy with your business objectives?

Margod de Montfort, Country Manager France at air up, will talk about the air up x Inoxtag best case: climbing Everest.

MDM

Margod de Montfort

air up

Country Manager France

APRÈS-MIDI

1:15 PM - 1:30 PM

[Culture et Formation x Katall] Creating content that converts: TikTok's recipe for high-impact campaigns

At the heart of the digital transformation of brands, TikTok is establishing itself as a powerful communications lever for generating qualified leads and creating an authentic connection with its audience. Maxime Smolinski, Director of Operations at Katall, and Whitney Galipo, Social Media Manager at Culture & Formation, will be sharing strategies and case studies for exploiting the potential of TikTok Ads. Discover how to adapt TikTok trends natively, maximise ROAS, and create humanised content by creators to capture attention while optimising acquisition costs. An interactive session to help you understand how to adapt to the platform's codes while meeting brands' conversion needs.

Maxime Smolinski

Katall

Directeur des Opérations

Whitney Galipo

Culture & Formation

Social Media Manager

APRÈS-MIDI

1:30 PM - 1:45 PM

AI and Marketing: generative AI to boost performance at Feu Vert and Edenred - deployment of AdCreative by Résonéo

During the plenary session, Résonéo will explain how the agency implements AdCreative.ai's key functionalities for its key accounts, as well as the benefits generated for its customers and for the agency itself.

Jean-Guillaume Loubet

Adcreative

Strategic Account Director

Richard Strul

Résoneo

Président de l'Agence

APRÈS-MIDI

1:45 PM - 1:55 PM

X-Power Innovation

Thomas Felpeto

Senior Sales Manager

APRÈS-MIDI

1:55 PM - 2:10 PM

After its rebranding, Deezer relies on YouTube to boost its profile

Discover how Deezer exploits YouTube's codes, from creative to “powered by AI” formats, to strengthen its brand image.

MEM

Meryem El Moufti

Deezer

Senior Media & Acquisition Manager

Karine Haucolas

Google

Industry Manager Entertainment

APRÈS-MIDI

2:10 PM - 2:25 PM

[PMU] New communications territory and new advertising campaign: what impact on image and business?

Sophie Andreani

PMU

Responsable Publicité

APRÈS-MIDI

2:25 PM - 2:35 PM

[Ravineo] The future of media reporting is here (also using AI!)

Discover how Ravineo’s Media Research module helps brands outsmart their competition with both competitive insights using. In this session, we’ll share how a global brand used Ravineo to uncover competitor strategies, optimize ad spend, and dominate key markets incl. tracking influencer media spend. See how real-time insights can transform your digital marketing approach and give you the edge.

Jan Rezab

Ravineo

Founder & CEO

APRÈS-MIDI

2:35 PM - 2:50 PM

[Pierre Fabre] Creator economy: the keys to a successful influencer strategy

Anne-Sophie Bourjac

Pierre Fabre

Global Influence Lead

APRÈS-MIDI

2:50 PM - 3:00 PM

[ZEPRESENTERS] A simpler way to tell the story of complex projects

In a world where complexity slows down innovation, knowing how to communicate clearly becomes a strategic asset to keep the organization moving. For IT, data and digital experts, complexity is a major obstacle. How can they support a project they don't understand? How can you trust a technology you haven't mastered?

Sébastien Bernard

ZEPRESENTERS

Co-fondateur

APRÈS-MIDI

3:00 PM - 3:20 PM

OPENING KEYNOTE

Generative AI and autonomous agents: reinventing content production

Emmanuel Vivier

HUB Institute

Co-fondateur et Directeur Conseil

4:30 PM - 6:00 PM

COCKTAIL

DISCOVER THE 2024 AGENDA

Welcome speech

The future of social networks: evolution of platforms, content and communities

A look back at Paris 2024: 5 years of preparation for 2 x 15 days of publications on social networks

[Hubspot] Smart content, co-pilots, agents: When AI acceleration rhymes with marketing model transformation

[Dentsu x DoubleVerify] Combining protection (Brand Safety & Suitability) and media performance on social platforms

[PlayPlay] Why produce your video content internally in 2025?

Networking Break - Business Meetings

Case study of an AI-powered CRM at the heart of business acceleration

Cut costs, not quality: create videos internally

Back Market x The Source: How to improve ROI through creative diversity (spoiler alert: thanks to 600 assets & creative tracks)

Maximize your social network advertising strategies with AI: Automating optimization

[Netino by Concentrix] Reconciling customer relations and engagement

[Pernod Ricard] How AI can boost creativity in Marketing

[12:30 - 2:00] Networking Lunch

[air up] How can you align your creative strategy with your business objectives?

[Culture et Formation x Katall] Creating content that converts: TikTok's recipe for high-impact campaigns

AI and Marketing: generative AI to boost performance at Feu Vert and Edenred - deployment of AdCreative by Résonéo

X-Power Innovation

After its rebranding, Deezer relies on YouTube to boost its profile

[PMU] New communications territory and new advertising campaign: what impact on image and business?

[Ravineo] The future of media reporting is here (also using AI!)

[Pierre Fabre] Creator economy: the keys to a successful influencer strategy

[ZEPRESENTERS] A simpler way to tell the story of complex projects

Generative AI and autonomous agents: reinventing content production

[4:20 - 5:30] Cocktails & Business Meetings

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