[Opening Keynote] A playground for digital marketing innovation
Explore the captivating world of TikTok, from its mysterious algorithm acting like an invisible puppeteer, to its undisputed supremacy in the world of short-form content. Discover the keys to shining on this dynamic platform, which has become the essential new marketplace for trends, engagement and innovation.
![[Opening Keynote] A playground for digital marketing innovation](https://cdn-assets.inwink.com/10662c2c-eb1d-4f6c-9f92-f978d098b23f/34ab776d-acaa-4f90-bf06-360fe6f254f43)