FUTURE OF SOCIAL & MARKETING - 2024

How Millennials & Gen Z are driving influencer marketing in France

In an evolving social landscape, are you aware of the specificities of Millennials and Gen Z in terms of their consumption of influencer content? What concrete impact do influencers have on consumer purchasing behavior?

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How Millennials & Gen Z are driving influencer marketing in France

Presented by

BA

Bénédicte Amiot

Global Client Partner
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