MS
[Culture et Formation x Katall] Creating content that converts: TikTok's recipe for high-impact campaigns
At the heart of the digital transformation of brands, TikTok is establishing itself as a powerful communications lever for generating qualified leads and creating an authentic connection with its audience. Maxime Smolinski, Director of Operations at Katall, and Whitney Galipo, Social Media Manager at Culture & Formation, will be sharing strategies and case studies for exploiting the potential of TikTok Ads. Discover how to adapt TikTok trends natively, maximise ROAS, and create humanised content by creators to capture attention while optimising acquisition costs. An interactive session to help you understand how to adapt to the platform's codes while meeting brands' conversion needs.