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A look back at Paris 2024: 5 years of preparation for 2 x 15 days of publications on social networks
This summer the Paris 2024 Games were also being shared on social networks. 2.5 billion views, an ecosystem that doubled to 8.6 million subscribers. Philippe Goavec, former head of digital communications at Paris 2024, tells you all about it and deciphers their game plan!
